New Era was built in the 1920’s by a German immigrant named Ehrhardt Koch. He had a vision to change the way fashion headwear was made. He was an expert in this field which directed him to produce 60,000 Gatsby-style caps in the first year.
In the 1930’s Ehrhardt’s son realised the sales for fashion caps was declining but pro baseball was on the way up. New Era then as a company took its first risk by adding the first baseball cap to their range. The first baseball cap was produced for the Cleveland Indians. There were only 16 professional teams in the MLB at this stage.
In 1950 New Era had the exclusive rights as the only hat manufacturer to all the major teams including the Cleveland Indians, Brooklyn Dodgers, Cincinnati Reds and Detroit Tigers. 1954 was the year the 59Fifty was born and so the legend of the 59Fifty began.
• It takes 22 steps to make the perfect cap.
The 59Fifty would later be produced in New York and New Era was invited by the league to sell the products exclusively to the MLB teams.
In the 1980’s New Era expanded its empire and was producing for other minor baseball leagues as well as selling merchandise straight to the fans.
Fast forward to the present and New Era is the number one headwear brand in the world and one that connects music, sports and fashion.
New Era is not only the official cap supplier of the MLB it also has exclusive rights to be one of the official sideline caps for the NFL and the official on court cap of the NBA.
Today New Era produce plenty of different styles such as the:
59Fifty Fitted Hat – The original baseball cap made for the big leagues.
9Fifty Snapback Hat – This hat was re-worked based off the classic 59Fifty but was made with an adjustable plastic strap which was a popular hat back in the 1980’s. This hat was also easier to sell as it was adjustable to all size heads which was not possible with the 59Fifty which was fitted to a particular size.
39Thirty Stretch Fit Hat – This hat has a curved brim and is designed for the ultimate stretch around the head. They still maintain the classic feel of the 59Fifty with the structured crown but with the curved brim this gives the New Era style a whole new look.
9Forty Adjustable Hat – The 9Forty is a cross between a 39Thirty and a 9Fifty and has multiple closure types such as a snapback, strapback and a Velcro back.
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